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A Winning Strategy For Executive Events

A Boardroom Insiders’ Case Study

Case Study Overview

How Boardroom Insiders' BI PRO platform helped one global SaaS company get the insight it needed to design a compelling and successful C-level event.

About The Company

This SaaS company builds technology that supports enterprise operations around the world. It operates in a market in which the competition is stiff and individual companies are constantly searching for a leg up.

Goals

Case Study - Tech Solutions Sales Team (2)
Identify Key Executive Interests/Focus Areas
Copy of Case Study - SaaS Event Mkt (3)
Create Event Content That Adds Value To Executive Attendees
Copy of Case Study - SaaS Event Mkt (4)
Design An Event To Cut Through The Noise Of Executive Events

Strategy & Execution

A global technology company, specializing in SaaS products, was looking to design an event to attract a target list of CEOs. It’s a demographic in high-demand, so the company wanted to know how it could create an event that would both attract and engage. Easier said than done.


The company used our BI PRO platform to identify the most common hobbies across their key accounts. It discovered that the majority of executives in its target audience are interested in skiing. The marketing team got to work, designing an intimate weekend retreat at an upscale ski lodge.

Solution Owner

Marketing & Events Director

BI Users

Event Marketing
Sales Team

Company Size

10,000+ Employees

Company Type

SaaS

“It’s no easy feat to capture the attention of C-level executives. We knew that going in, and we wanted to ensure we created an event that would cut through the noise, provide maximum value and build solid relationships. Boardroom Insiders gave us that edge.”

Marketing & Events Director

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