Most marketing and sales teams spend too much time worrying about getting customer contact info and not enough time thinking about what they are going to say to these customers once they get in touch with them.
While having the right contact info is important, it is useless if you don’t have a strategy for making yourself relevant to the person on the other end of the phone.
That is where we come in.
No worries, we can help. Boardroom Insiders executive profiles tell you what individual C-level executives care about, from personal passions and interests, to business initiatives and challenges. Armed with this information, marketers are empowered to create more relevant communications, content and events.
Field marketers, event marketers, executive programs owners and account based marketing specialists use our profiles to:
• Support large-account ABM
• Collaborate with enterprise sales teams to close bigger deals, faster
• Design more relevant C-level events and executive programs
• Create more relevant thought leadership content