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How CXO Engagement Makes ABM More Successful

How CXO Engagement Makes ABM More Successful

A Boardroom Insiders' eBook

Get Expert Insight Found Nowhere Else

Hardly a day goes by without us hearing something about Account Based Marketing, or ABM. It's one of the hottest topics in sales and marketing today.

CXO-Engemnet_ABM

| 23+ Pages of Executive Intelligence | 

Given that there are different types of ABM—and different approaches depending on your market and your strategy—there has been a lot of confusion about the role of C-Level engagement and where it fits into ABM.

This Boardroom Insiders eBook is designed to help clear that up.

 

THIS EBOOK INCLUDES:

  • The Three "Flavors" of ABM
  • Why Large Account ABM is the Sweet Spot for C-Level Executive Engagement
  • Which Companies are Succeeding and How
  • CXO selling and the research and insight needed to get there

An understanding of CXO executives and their business priorities is an important way to jump-start important business conversations for your sales and marketing teams. To break into the C-Suite and make your ABM more successful, this knowledgable insight from Boardroom Insiders is the best place to start. 

Like what you see here?

The Boardroom Insiders platform offers in-depth insight and analysis on the Fortune 1000 and 500 executives and companies. To learn more about how we can support your sales and marketing efforts, contact us today.

 

Get this FREE eBook today!

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