There's no worse feeling than being unprepared for a meeting with a c-level executive. When it comes to having a business conversation with a Fortune 500 decision maker, preparation is everything.
Preparing for and having a business conversation doesn't have to be hard. Learn how Boardroom Insiders executive profiles can help you closer bigger deals, faster. (1:23)
CXO conversations are necessary, inevitable and critical. All of the talk about needing to have "business conversations" with customers is no longer a "nice to do." It's a "must do."
With that in mind, we offer some fundamental rules of thumb when it comes to planning a business conversation with a CXO or line-of-business leader. (3:11)
Learn how to be a generous know-it-all by truly listening to what your customer has to say and then offering something relevant and valuable in return. In a world of increasingly short attention spans, many of us haven't cultivated those skills. This video shares four tips for developing them. (2:26)
In the past, digital transformation has been confined to the margins of the business. But today, it has now captured the attention of CEOs, requiring them to make tough decisions. Learn how companies such as DXC Technology (formerly CSC) and Salesforce have used C-suite selling to engage CXOs and close bigger deals, faster. (16:14)